While in high school and college, Rosen spent his summers learning the business while also acting as a manager at the original Brooklyn location.
Born and raised in New York City, he grew up watching his father, Walter, run the original Junior’s restaurant. The man behind this extraordinary success is Alan Rosen ’91, the third generation of the Rosen family to lead the venerable brand. Indeed, Junior’s has been called the “World’s Most Fabulous Cheesecake” by scores of media, including the Wall Street Journal, New York Magazine, NBC’s Today, and ABC’s Good Morning America, not to mention by countless celebrities, entertainers, politicians, and other notables. Recently, Thrillist named Junior’s cheesecake one of the fifty things you need to eat before you die. But the proof is in the tasting: Junior’s sells over ten million slices of cheesecake each year. For those in the know, there is only one cheesecake: Junior’s.
